I am a business person, not a techie, but I try to keep up with what is going on with technology since it can change the landscape so quickly. Changing landscapes can have a dramatic impact to our businesses and if we don't try to at least understand it, we may be come victims of it.
Any business can advertise on Google's search engine. Ads can be set up and target web surfers in San Antonio, Texas or the U.S. Cloud technology allows for files to be stored offsite and accessed anywhere. Some website providers allow for self service with multiple widgets so that small modifications or wholesale changes to a website can be make quickly.
We have made use of some of this technology and it has provided tremendous advantages both operationally and financially and has helped us to successfully service our clients needs.
And the trend will continue towards more mobile computing and self service applications. Processing will occur and software (Office 365) will reside in the cloud and our phones will be become more than our gateway to computing needs. And more innovations are still coming like 3D printers.
While some may see technology as a challenge, it is really an opportunity that can help small business gain an edge or make it easier for entrepreneurs to start their own enterprises.